That’s my hashtag. My catchphrase for my line of jewelry.

Becca Cuellar

I’m making it for someone. I don’t know who, but I know that someone will call it theirs at some point. It’s my job to create the piece of jewelry someone was really looking for. It started with the malas, those are made out of natural crystal from the earth.

I always tell people that I feel like rocks are parts of ourselves, like we go hiking to recharge on the big rocks. We don’t need to see them as often because they are so large, they really charge us up. The little ones we carry around to tap into the earth energy. Even when we are standing on it. The stones in our pockets are parts of our ‘selves’ we are learning about.

For example, people use rose quartz for love. But, the real meaning is self love. We have the capability of loving ourselves, and that’s what rose quartz reminds us of when we feel it. It gently, kindly encourages our sweetest parts to emerge.

I also feel like they come to us when we need them the most. On more than one occasion, I’ve had people tell me that they were looking for something like this, and mine called to them. This is such a special feeling because of all the energy that goes into them. And it’s funny, it doesn’t matter if I’m in a good mood when I start to make one, like, you know clearing the air before programming these stones. It turns out that just having the intention to create something beautiful and soothing makes me feel better. It’s become a meditation for me. By the end of the process, I feel like I’ve given the stones their mission and I have worked through something of my own!

It’s like, I know I’m making these to pay the bills, but I’m also helping people get through some serious stuff. My mom gave me a mala during my difficult time (you can read about that in the about section!).

So, This whole thing of “making something for whom you know not, because their soul is calling for it” reminds me of a concept in Judaism about charity, or tzedakah. Tzedek literally means justice or righteousness. There are 8 levels of tzedakah that one can perform. This was never taught to me in class, but it was a concept that was discussed in my family, because we used to talk about all the Jewish stuff when I was little.


My jewelry making concept is a little bit like level ______(Being somewhere in the middle because the parallels are more like rectangles) where, I know what I’m giving, but to whom I know not. ( that’s the ONLY way that sentence would leave my fingers…)


I know I have to make something for someone. I don’t know who it will be. But they will know it’s coming from me.




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